Der Weg zu neuen Gästen : Pre-Sales-Marketing in der Hotellerie
Jörg Matthiessen
| Year of publication: |
2007
|
|---|---|
| Authors: | Matthiessen, Jörg |
| Publisher: |
Hamburg : Diplomica Verl. |
| Subject: | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Kundengewinnung | Customer acquisition | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Gastgewerbe | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [diplom.de] ; Description [diplom.de] |
| Extent: | 142 S. Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Kiel, Fachhochsch., Masterarbeit, 2007 |
| ISBN: | 978-3-8366-5397-8 ; 3-8366-5397-4 |
| Classification: | Gastgewerbe, Catering |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003583099