Marketing-Management in der Hotellerie
von Marco A. Gardini
| Year of publication: |
2004
|
|---|---|
| Authors: | Gardini, Marco A. |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Hotellerie | Hotel industry | Marketing | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Hotelgewerbe |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 465 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 443 - 458 Gb. : ca. EUR 34.80, CHF 59.00 |
| ISBN: | 978-3-486-27535-3 ; 3-486-27535-6 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges ; Gastgewerbe, Catering |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001805109