Der Wert der Marke
Bauer, H. H. ; Huber, F.
| Year of publication: |
1997
|
|---|---|
| Authors: | Bauer, Hans H. ; Huber, Frank |
| Publisher: |
Mannheim : Inst. für Marketing |
| Subject: | Markenwert |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 26 Bl. : graph. Darst. |
|---|---|
| Series: | Management Know-how. - Mannheim. - Vol. M 31 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. Bl. 23 - 26 |
| ISBN: | 3-89333-152-2 |
| Classification: | Investition, Finanzierung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004550871