Design as a strategic alliance : expanding the creative capability of the firm
Birgit H. Jevnaker, Margaret Bruce
| Year of publication: |
1999
|
|---|---|
| Authors: | Jevnaker, Birgit H. ; Bruce, Margaret |
| Published in: |
Dynamic strategic resources : development, diffusion and integration. - Chichester [u.a.] : Wiley, ISBN 0-471-62533-7. - 1999, p. 267-298
|
| Subject: | Strategische Allianz | Strategic alliance | Kreativität | Creativity | Strategisches Management | Strategic management | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001567477