Design in the experience economy : using emotional design for service innovation
Year of publication: |
2012
|
---|---|
Authors: | Beltagui, Ahmad ; Candi, Marina ; Riedel, Johann C. K. H. |
Published in: |
Interdisciplinary approaches to product design, innovation, & branding in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78190-016-7. - 2012, p. 111-135
|
Subject: | Emotion | Dienstleistungsinnovation | Service innovation | Produktgestaltung | Product design | Innovation |
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