Design Management and New Product Development
Year of publication: |
1981
|
---|---|
Authors: | Smith, Brian |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 15.1981, 5, p. 51-60
|
Publisher: |
MCB UP Ltd |
Subject: | New product development | Design management | Innovation | Marketing |
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