Marketing due diligence : reconnecting strategy to share price
Malcolm McDonald, Keith Ward, Brian D. Smith
| Year of publication: |
c 2007 ; New issue
|
|---|---|
| Authors: | McDonald, Malcolm ; Ward, Keith ; Smith, Brian |
| Other Persons: | Smith, Brian D. (contributor) |
| Publisher: |
Oxford : Butterworth-Heinemann |
| Subject: | Börsenkurs | Share price | Unternehmensbewertung | Firm valuation | Übernahme | Takeover | Due Diligence | Due diligence | Marketingstrategie | Shareholder-Value-Analyse |
| Extent: | XV, 238 S graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP |
| ISBN: | 0-7506-8342-2 ; 978-0-7506-8342-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003411597