Design musical et stratégie de marque : quand une identité sonore fait la différence!
Michaël Boumendil ; préface Maurice Lévy ; postface Jean-Michel Jarre
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Boumendil, Michaël |
| Other Persons: | Lévy, Maurice (foreword) ; Jarre, Jean-Michel (afterword) |
| Publisher: |
[Paris] : Eyrolles |
| Subject: | Werbemusik | Advertising music | Markenimage | Brand image | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 213 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| Notes: | Bibliogr. p. 206-207. Glossaire |
| ISBN: | 978-2-212-13795-8 ; 2-212-13795-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011698094