Design thinking : achieving insights via the “knowledge funnel”
Roger Martin
| Year of publication: |
2010
|
|---|---|
| Authors: | Martin, Roger L. |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 38.2010, 2, p. 37-41
|
| Subject: | McDonald's Corporation | Produktmanagement | Product management | Innovation | Schnellgastronomie | Fast-food industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962760