Design time : new product design and coporate success ; how corporate attitudes towards new product design relate to company performance and profitability
Myfanwy Trueman and David Jobber
| Year of publication: |
1993
|
|---|---|
| Authors: | Trueman, Myfanwy ; Jobber, David |
| Publisher: |
Bradford : Bradford Univ. Management Centre |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 45, 9, 12 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-85143-093-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004191093