Designed for Success Empirical Evidence on Features of Corporate Web Pages
We investigate how eight concepts derived from themedia characteristics of the WWW impact corporatesuccess in E-Business if implemented as features ofcompanies web sites. We construct a path model fortesting our research hypotheses on three subsets of arepresentative survey of 1,308 cases, 469 general-, 215which target businesses (B2B), and 224 companies whichtarget consumers (B2C). We find that information- andfunctionality richness as well as keeping the site up todate are the key drivers of success for general companies.The key success factors for B2B-companies appear to bethe interactive character of the site as well as keeping itup-to-date. B2C-companies can increase their success inE-Business if their web sites show content from a varietyof media as well as if they are easy to navigate andreadily accessible.