Designing a marketing course with field site visits
Doris Van Doren; Hope Bober Corrigan
| Year of publication: |
2008
|
|---|---|
| Authors: | Van Doren, Doris ; Corrigan, Hope Bober |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 30.2008, 3, p. 189-206
|
| Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketingtheorie | Marketing theory | Lehrplan | Curriculum | Feldforschung | Field research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003782978