Designing a winning service strategy : [7th Annual Service Marketing Conference proceedings]
Year of publication: |
1989
|
---|---|
Other Persons: | Bitner, Mary Jo (contributor) |
Institutions: | Services Marketing Conference <7, 1988, Arlington, Va.> (contributor) |
Publisher: |
Chicago, Ill. : American Marketing Ass. |
Subject: | Marketing | Dienstleistung | Aufsatzsammlung |
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Managing and marketing services into the 1990s
Teare, Richard, (1990)
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Belz, Christian, (1997)
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Handbuch Dienstleistungs-Marketing
Meyer, Anton,
- More ...
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Designing a winning service strategy : [7th annual Services Marketing Conference proceedings]
Bitner, Mary Jo, (1989)
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Bitner, Mary Jo, (1987)
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Zeithaml, Valarie A., (1996)
- More ...