Services marketing
Valarie A. Zeithaml; Mary Jo Bitner
| Year of publication: |
c 1996 ; 1. ed.
|
|---|---|
| Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Dienstleistung | Marketing | Kundendienst |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 700 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Literaturangaben : £ 54.95 |
| ISBN: | 0-07-078250-4 ; 0-07-114881-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000550842