Designing and marketing fashion products
Sheila Atkinson; Mike Easey
| Year of publication: |
2009
|
|---|---|
| Authors: | Atkinson, Sheila ; Easey, Mike |
| Published in: |
Fashion marketing. - Chichester [u.a.] : Wiley-Blackwell, ISBN 978-1-4051-3953-3. - 2009, p. 145-176
|
| Subject: | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Produktmanagement | Product management | Produktlebenszyklus | Product life cycle |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766594