Media engagement and advertising effectiveness
Year of publication: |
2008
|
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Authors: | Calder, Bobby J. ; Malthouse, Edward C. |
Published in: |
Kellogg on advertising & media : the Kellogg School of Management. - Hoboken, N.J : John Wiley & Sons, ISBN 978-0-470-11986-0. - 2008, p. 1-36
|
Subject: | Werbeträger | Advertising media | Kommunikationsmedien | Communication media | Mediennutzung | Media usage | Werbewirkung | Advertising effects |
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