Designing business models for value co-creation
Kaj Storbacka, Pennie Frow, Suvi Nenonen and Adrian Payne
Year of publication: |
2012
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Authors: | Storbacka, Kaj ; Frow, Pennie ; Nenonen, Suvi ; Payne, Adrian |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 9.2012, p. 51-78
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