Designing competitive loyalty programs : how types of program affect customer equity
Asnan Furinto; Teddy Pawitra; Tengku E. Balqiah
| Year of publication: |
2009
|
|---|---|
| Authors: | Furinto, Asnan ; Pawitra, Teddy ; Balqiah, Tengku E. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 4, p. 307-319
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919498