Designing for the satisfaction of high-level needs : introducing the ideation need mapping (INM)
Petter Stenmark and Johan Lilja
| Year of publication: |
2014
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|---|---|
| Authors: | Stenmark, Petter ; Lilja, Johan |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 26.2014, 6, p. 639-649
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| Subject: | Product development | Customer value | Quality management | Customer focus | High-level needs | Ideation need mapping | Qualitätsmanagement | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Produktentwicklung | New product development | Kundenwert | Produktgestaltung | Product design | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010426580