Designing global new product teams: Optimizing the effects of national culture on new product development
Year of publication: |
2003
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Authors: | Sivakumar, K. ; Nakata, Cheryl |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 20.2003, 4, p. 397-445
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