Designing job ads to stimulate the decision to apply : a discrete choice experiment with business students
Tanja Petry, Corinna Treisch and Mike Peters
| Year of publication: |
2022
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|---|---|
| Authors: | Petry, Tanja ; Treisch, Corinna ; Peters, Mike |
| Published in: |
International journal of human resource management. - London [u.a.] : Taylor & Francis, ISSN 1466-4399, ZDB-ID 2032106-5. - Vol. 33.2022, 15, p. 3019-3055
|
| Subject: | Applicant attraction | choice-based conjoint analysis | employer branding | job ads | recruitment sources | student job preferences | Personalbeschaffung | Recruitment | Conjoint-Analyse | Conjoint analysis | Diskrete Entscheidung | Discrete choice | Personalmarketing | HR marketing | Studierende | Students |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09585192.2021.1891112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013370294