Designing loyalty-building programs for packaged goods brands
Year of publication: |
2009
|
---|---|
Authors: | Roehm, Michelle L. ; Pullins, Ellen ; Roehm, Harper A. |
Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 359-386
|
Subject: | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Alkoholfreies Getränk | Non-alcoholic beverage | Konsumentenverhalten | Consumer behaviour |
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