Designing Loyalty-Building Programs for Packaged Goods Brands
Year of publication: |
2002
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Authors: | Roehm, Michelle L. ; Pullins, Ellen Bolman ; Roehm Jr, Harper A. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 2, p. 202-213
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