Designing multi-channel technologies : the mediating role of risk perceptions
Alena Ortlinghaus & Stephan Zielke
| Year of publication: |
2019
|
|---|---|
| Authors: | Ortlinghaus, Alena ; Zielke, Stephan |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 5, p. 518-536
|
| Subject: | Multi-channel | omni-channel | channel integration | multi-channel technologies | perceived risk | Vertriebsweg | Distribution channel | Risiko | Risk | Multikanalvertrieb | Multichannel strategy | Wahrnehmung | Perception | Risikopräferenz | Risk attitude |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2019.1664610 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012209597