The impact of risk perceptions on the attitude toward multi-channel technologies
Year of publication: |
2019
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Authors: | Ortlinghaus, Alena ; Zielke, Stephan ; Dobbelstein, Thomas |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 3, p. 262-284
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Subject: | Multi-channel | omni-channel | channel integration | multi-channel technologies | perceived risk | Vertriebsweg | Distribution channel | Risiko | Risk | Risikopräferenz | Risk attitude | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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