Designing the service guarantee: Unconditional or specific?
Year of publication: |
1998
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Authors: | McDougall, Gordon H.G. ; Levesque, Terrence ; VanderPlaat, Peter |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 12.1998, 4-5, p. 278-293
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Saved in:
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