A fine wine instrument : an alternative for segmenting the Australian wine market
Trent E. Johnson and Susan E.P. Bastian (School of Agriculture, Food and Wine, Wine Science Group, University of Adelaide, Adelaide, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Johnson, Trent E. ; Bastian, Susan E. P. |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 27.2015, 3, p. 182-202
|
| Subject: | Australia | Scale development/testing | Wines | Market segmentation | Consumer behaviour | Survey research | Australien | Wein | Wine | Marktsegmentierung | Konsumentenverhalten | Weinbau | Wine industry | Markt | Market | Marktforschung | Market research | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-04-2014-0020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477402