Destination and tourism business brand consistency in Binh Thuan, Vietnam
Year of publication: |
2019
|
---|---|
Authors: | Vien Tran Truc Pham ; Pearce, Douglas G. |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 1, p. 37-50
|
Subject: | Brand architecture | brand elements | coastal tourism | destination branding | destinations | resorts | Vietnam | Viet Nam | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Markenimage | Brand image | Tourismusregion | Tourism destination | Gesundheit | Health | Küstenregion | Coastal area |
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