Destination appeal through digitalized comments
Enrique Bigne, Carla Ruiz, Rafael Curras-Perez
| Year of publication: |
2019
|
|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Ruiz, Carla ; Curras-Perez, Rafael |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 447-453
|
| Subject: | Tourism destination, TD | Tourist generated content, TGC | Digital destination image, DDI | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Digitalisierung | Digitization | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.01.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103417