Destination brand experience, brand positioning, and intention to visit : a multi-destination comparison study
Shuang Lin, Shuangyu Xu, Yue Liu, Liyin Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Lin, Shuang ; Xu, Shuangyu ; Liu, Yue ; Zhang, Liyin |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 3, p. 599-614
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| Subject: | Destination brand experience | brand positioning | multi-destination comparison study | differentiated perception | visit intention | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667231155646 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014632008