Destination brand licensing
Michal Żemda
| Year of publication: |
2010
|
|---|---|
| Authors: | Żemda, Michal |
| Published in: |
Advances in tourism destination marketing. - London [u.a.] : Routledge, ISBN 0-415-49238-6. - 2010, p. 88-98
|
| Subject: | Destinationsmanagement | Destination management | Markenführung | Brand management | Lizenz | Licence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997698