Destination brand positions of a competitive set of near-home destinations
Steven Pike
| Year of publication: |
2009
|
|---|---|
| Authors: | Pike, Steven |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 30.2009, 6, p. 857-866
|
| Subject: | Queensland (Staat) | Queensland (State) | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenführung | Brand management | Markenimage | Brand image | Bibliometrie | Bibliometrics | 2003-2007 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003892192