Destination branding as an effective economic tool for increasing awareness : Czech Republic case study
Year of publication: |
2020
|
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Authors: | Vaculčíková, Zuzana ; Tučková, Zuzana ; Jomardyan, Arsen Samvel |
Published in: |
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society. - Dordrecht [u.a.] : Springer, ISSN 1083-0898, ZDB-ID 1383843-X. - Vol. 26.2020, 4, p. 453-455
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Subject: | Tschechien | Czech Republic | Markenführung | Brand management |
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