Understanding seniors in the context of an aging European population as a modifier for further brand management : case of the Czech Republic
Olšanová, K.
| Year of publication: |
2012
|
|---|---|
| Authors: | Olšanová, Květa |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 1.2012, 3, p. 37-45
|
| Subject: | Alternde Bevölkerung | Aging population | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Markenführung | Brand management | Marktsegmentierung | Market segmentation | Ernährungsindustrie | Food industry | Tschechien | Czech Republic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010343803