Destination branding by residents : the role of perceived responsibility in positive and negative word-of-mouth
Jelmer Hendrik Gerard Jeuring and Tialda Haartsen
| Year of publication: |
May 2017
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|---|---|
| Authors: | Jeuring, Jelmer Hendrik Gerard ; Haartsen, Tialda |
| Published in: |
Tourism planning & development. - Abingdon : Routledge Taylor & Francis Group, ISSN 2156-8316, ZDB-ID 2601920-6. - Vol. 14.2017, 2, p. 240-259
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| Subject: | Word-of-mouth | responsibility | attributions | citizen engagement | residents as brand ambassadors | Destination image | Place Attachment | Virales Marketing | Viral marketing | Markenführung | Brand management | Markenimage | Brand image | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21568316.2016.1214171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011647966