Destination image formation model
Year of publication: |
2010
|
---|---|
Authors: | Stylidis, Dimitrios ; Terzidou, Matina ; Terzidis, Konstantinos |
Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 591-595
|
Subject: | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour |
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