Destination image of Indian tourism destinations : an evaluation using correspondence analysis
Year of publication: |
2016
|
---|---|
Authors: | Kaur, Anupriya ; Chauhan, Abhilasha ; Medury, Yajulu |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 3, p. 499-524
|
Subject: | India | Destination image | Correspondence analysis | Affective image | Cognitive image | Domestic tourism | Indien | Destinationsmanagement | Destination management | Tourismus | Tourism | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin |
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