Impact of familial characteristics on Indian children's influence in fmily purchases
Year of publication: |
2011
|
---|---|
Authors: | Kaur, Anupriya ; Medury, Yajulu |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 4.2011, 1, p. 104-122
|
Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Familie | Family | Kinder | Children |
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