Destination marketing : creating memorable tourism experiences

Rupa Rathee, PhD, Pallavi Rajain, PhD

Understanding Destination Marketing Concepts -- Tourism Attractors -- Destination Marketing Mix -- Destination Marketing Organizations -- Destination Marketing Experiences -- Role of Social Media -- Destination Marketing Strategies -- Sustainability, Challenges, and Future Directions.

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Year of publication:	2023 ; First edition
Authors:	Rathee, Rupa ; Rajain, Pallavi
Publisher:	Palm Bay, FL, USA : Apple Academic Press
Subject:	Destinationsmanagement \| Destination management \| Tourismusmarketing \| Tourism marketing \| Online-Marketing \| Internet marketing

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Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-003-28250-1 ; 1-003-28250-4 ; 978-1-000-57419-7 ; 1-000-57419-9 ; 978-1-000-57422-7 ; 1-000-57422-9 ; 978-1-77491-026-9 ; 978-1-77491-027-6
Other identifiers:	10.1201/9781003282501 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014493751