Engaging destination stakeholders in the digital era : the best practice of Italian regional DMOs
Year of publication: |
2019
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Authors: | Trunfio, Mariapina ; Della Lucia, Maria |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 43.2019, 3, p. 349-373
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Subject: | destination management | stakeholder engagement | off-line tools | digital platforms | social media index | Stakeholder | Social Web | Social web | Digitalisierung | Digitization | Destinationsmanagement | Destination management | Italien | Italy | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Tourismusmarketing | Tourism marketing |
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