Destination marketing : optimizing resource allocation using modern portfolio theory
Year of publication: |
2022
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Authors: | Johar, Khairil ; Tan, David ; Maung, Yun ; Douglas, Ian |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 6, p. 1358-1377
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Subject: | optimization | portfolio theory | resource allocation | tourism destination marketing | Theorie | Theory | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Portfolio-Management | Portfolio selection |
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