Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective
Oladipupo Folorunsho Ajeyalemi, Adeniyi Damilola Olarewaju
| Alternative title: | Estratégia de baixo custo como receita corretiva para ressuscitar a indústria aérea doméstica da Nigéria |
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| Year of publication: |
2020
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| Authors: | Ajeyalemi, Oladipupo ; Olarewaju, Adeniyi |
| Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 4.2020, 2, p. 66-83
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| Subject: | Airline Industry | Low-Cost Strategy | Competitive Tools | Conjoint Analysis | Customer Preferences | Fluggesellschaft | Airline | Conjoint-Analyse | Conjoint analysis | Luftverkehr | Air transport | Nigeria | Niedrigpreisstrategie | Low-cost strategy | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285273