Native advertising in online news : trade-offs among clicks, brand recognition, and website trustworthiness
Anocha Aribarg and Eric M. Schwartz
| Year of publication: |
2020
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|---|---|
| Authors: | Aribarg, Anocha ; Schwartz, Eric M. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 1, p. 20-34
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| Subject: | native advertising | public policy | eye-tracking | field experiments | advertising disclosure | Werbung | Advertising | Website | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719879711 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177863