Determinanten der Kundenbindung
Michael Paul und Thorsten Hennig-Thurau
| Year of publication: |
2010
|
|---|---|
| Authors: | Paul, Michael ; Hennig-Thurau, Thorsten |
| Published in: |
Handbuch Kundenbindungsmanagement. - Wiesbaden : Gabler, ISBN 3-8349-1413-4. - 2010, p. 81-109
|
| Subject: | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003928524