Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd. Noor and Kawsar Ahmad
| Year of publication: |
2014
|
|---|---|
| Authors: | Nor Azila Mohd Noor ; Kawsar Ahmad |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 19.2014, 2, p. 23-42
|
| Subject: | key account management performance | repeat orders | length of relationship | relationship marketing | social exchange theory | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286662