Determinants and behavioral consequences of customer loyalty and dependence in online brokerage - results from a causal analysis
Year of publication: |
2004
|
---|---|
Authors: | Staack, Yvonne |
Published in: |
Operations research proceedings 2003 : selected papers of the International Conference on Operations Research (OR 2003), Heidelberg, September 3 - 5, 2003 ; with 51 tables. - Berlin : Springer, ISBN 3-540-21445-3. - 2004, p. 213-220
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wertpapierhandel | Securities trading | Electronic Commerce | E-commerce | Internet | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
-
Staack, Yvonne, (2004)
-
Konsumentenverhalten im Internet
Bauer, Hans H., (2004)
-
Wildner, Raimund, (2000)
- More ...
-
Kundenerkenntnisse : wie man systematisch das Wissen vertieft
Hölscher, Ansgar, (2007)
-
Die sechs goldenen Regeln der Segmentierung
Hölscher, Ansgar, (2008)
-
Barta, Thomas, (2007)
- More ...