Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Nam-Hyun Um, Sojung Kim
| Year of publication: |
October 2016
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|---|---|
| Authors: | Um, Nam-Hyun ; Kim, Sojung |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 10, p. 864-874
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| Subject: | Celebrity-Werbung | Celebrity endorsement | Reputation | Markenimage | Brand image | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20923 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595468