Determinants of advertising effectiveness : the development of an international advertising elasticity database and a meta-analysis
Year of publication: |
2011
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Authors: | Henningsen, Sina ; Heuke, Rebecca ; Clement, Michel |
Published in: |
Business research. - Heidelberg : Springer, ISSN 2198-2627, ZDB-ID 2426376-X. - Vol. 4.2011, 2, p. 193-239
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Subject: | Werbung | Advertising | Rentabilität | Profitability | Internationales Marketing | International marketing | Meta-Analyse | Meta-analysis |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/BF03342755 [DOI] hdl:10419/103703 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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