Determinants of Advertising Effectiveness : The Development of an International Advertising Elasticity Database and a Meta-Analysis
Year of publication: |
2012
|
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Authors: | Henningsen, Sina ; Heuke, Rebecca ; Clement, Michel |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Meta-Analyse | Meta-analysis | Internationales Marketing | International marketing |
Extent: | 1 Online-Ressource (47 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: BuR Business Research Journal, Vol. 4, No. 2, pp. 193-239, December 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 19, 2011 erstellt |
Classification: | C10 - Econometric and Statistical Methods: General. General ; D12 - Consumer Economics: Empirical Analysis ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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