Demographic influences on consumer decisions in the banking sector : evidence from India
Harpreet Kaur, Sangeeta Arora
| Year of publication: |
2019
|
|---|---|
| Authors: | Kaur, Harpreet ; Arora, Sangeeta |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 24.2019, 3/4, p. 81-93
|
| Subject: | Bank selection | Demographics | Consumer behavior | Choice criteria | Customers | Konsumentenverhalten | Consumer behaviour | Indien | India | Bank | Bevölkerungsentwicklung | Demographic development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-019-00067-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125355